The Handbook of Culture and Consumer Behavior: Frontiers in Culture and Psychology

The Handbook of Culture and Consumer Behavior is a comprehensive overview of the latest research on the influence of culture on consumer behavior. This book is essential reading for anyone interested in understanding the role of culture in marketing and consumer research.

Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology)

by John Morgan

5 out of 5

Language	:	English
File size	:	2635 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	368 pages
Lending	:	Enabled

FREE

The handbook is divided into five parts:

1. Culture and Consumer Behavior Theory
2. Culture and Consumer Behavior Research Methods
3. Culture and Consumer Behavior in Specific Contexts
4. Culture and Consumer Behavior in Specific Product and Service Categories
5. Culture and Consumer Behavior in the Future

The first part of the handbook provides an overview of the theoretical foundations of culture and consumer behavior. This section includes chapters on the definition of culture, the measurement of culture, and the impact of culture on consumer behavior.

The second part of the handbook discusses the research methods that are used to study culture and consumer behavior. This section includes chapters on qualitative research methods, quantitative research methods, and mixed methods research.

The third part of the handbook examines the influence of culture on consumer behavior in specific contexts. This section includes chapters on culture and consumer behavior in different countries, cultures and consumer behavior in different ethnic groups, and culture and consumer behavior in different socioeconomic groups.

The fourth part of the handbook discusses the influence of culture on consumer behavior in specific product and service categories. This section includes chapters on culture and consumer behavior in the food industry, the fashion industry, and the travel industry.

The fifth part of the handbook looks at the future of culture and consumer behavior. This section includes chapters on the impact of globalization on culture and consumer behavior, the role of technology in culture and consumer behavior, and the implications of culture and consumer behavior for marketing and consumer research.

The Handbook of Culture and Consumer Behavior is a valuable resource for anyone interested in understanding the role of culture in marketing and consumer research. This book provides a comprehensive overview of the latest research on this topic, and it is essential reading for students, researchers, and practitioners.

References

1. Quelch, J. A., Crenshaw, E. T., & Mitra, S. (Eds.). (2015). Handbook of culture and consumer behavior. Edward Elgar Publishing.
2. Zhang, Y., & Shrum, L. J. (2015). Culture and consumer behavior: Theory and practice. International Encyclopedia of the Social & Behavioral Sciences, 1442-1449.
3. Triandis, H. C. (2014). Culture and consumer behavior: A theory of cultural determinants of consumer behavior. The Journal of Consumer Research, 41(3),568-589.

Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology)

by John Morgan

5 out of 5

Language	:	English
File size	:	2635 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	368 pages
Lending	:	Enabled

FREE